Patrick Healy

Know what to do next.

Stryder sends solo founders a daily brief via text: what changed in your business, what it means, and what to do about it. No app. No dashboard. Just clarity, in your texts, every morning.

$0 for 7 days. Card on file. Your first brief arrives tomorrow.

9:41
Stryder
Today 7:00 AM
Stryder daily brief card showing weekly revenue of $18.4K, up 23% with sparkline trend and supporting metrics
Your email subscribers are converting at 2x your site average this week. That shift accounts for $3,800 of your $18.4K in revenue. The welcome sequence you rewrote two weeks ago is doing the work. New subscribers who hit email #3 are buying at 8.2% vs. 3.9% before. You are getting more revenue from the same traffic without spending another dollar on ads.
Here is what makes this durable: your paid acquisition cost held flat at $11.40 while email conversion doubled. That means your blended CAC dropped from $22 to $16. At your current margin, every new email subscriber is worth $47 in their first 60 days. Your list is now your best-performing channel.
Text Message

You have 40 things on your list this week. You can probably name two that actually move the business. Stryder tells you the other three before you guess.

“I don't know what to focus on.”

You have 40 things on your list. Which three actually matter today? Without an answer, you work on whatever is loudest.

“I can't tell if what I'm doing is working.”

Revenue is up but margins are down. Email open rates dropped but you are not sure why. You are flying blind between metrics.

“My competitor moved while I was heads-down building.”

They dropped their price last week. Or shipped a new product. You found out from a customer, six days late. Stryder watches your competitors every morning and tells you what they did before you ask.

7:00 AM
Your brief arrives daily
5 min
Setup time
24/7
Ask any business question

Your morning brief. In your texts.

Every morning, Stryder reads your data, checks what your competitors are doing, and sends you a branded data card plus four to five texts. The lead insight, the depth, the numbers, and a question to sharpen your next move. Read it at coffee. Know your plan.

9:41
Stryder
Today 7:00 AM
Stryder alert card showing gross margin compression from 62% to 51% with downward trend line
Your gross margin compressed from 62% to 51% over the past 30 days, and the cause is not pricing. Your shipping costs spiked 18% after you switched fulfillment partners last month. At your current order volume of 340/week, that is $1,900/week in margin you are giving away. The old fulfillment partner quoted you a return rate of $4.20/order vs. $5.80 you are paying now. This is fixable this week.
The margin hit is compounding. Your ad spend is calibrated to a 62% margin. At 51%, your ROAS target of 3.5x is actually yielding a contribution margin of 11% instead of 24%. Every ad dollar is working half as hard until the fulfillment cost is resolved.
Gross margin: 51% (was 62%, 30-day slide). Shipping cost per order: $5.80, up 38% since fulfillment switch. Weekly margin loss: $1,900. Ad contribution margin: 11% (was 24%).
You need to stop the margin bleed: 1 - Renegotiate with current partner (show them the old rate as leverage) 2 - Switch back to the previous partner this week 3 - Something else
2
Smart move. I will track your shipping cost per order daily this week and confirm the margin recovers by Friday.
How quickly will my ROAS recover once I switch back?
Based on your order cycle, you will see the first clean margin data in 3 to 4 days after switching. Your ROAS will not change, but your contribution margin per order will jump from $8.20 back to $18.60 immediately. At 340 orders/week, that is $3,536/week back in your pocket. No ad changes needed.
Text Message

$20 ChatGPT isn't the alternative. Your time is.

You can get business advice from generic AI for $20 a month. The question is what it costs you to actually get the advice.

What it takes to use ChatGPT for this:

  • Open the app.
  • Type your question.
  • Paste your Shopify, Klaviyo, ad numbers.
  • Re-paste your strategy from your notes.
  • Read 1,000 words of hedged advice.
  • Decide which 10% of it is right for you.
  • Remember to do this again tomorrow.

20 to 30 minutes per session. If you remember to do it.

What it takes to use Stryder:

  • The brief arrives at 7am.
  • It already has your numbers.
  • It already has your strategy.
  • It already remembers what you decided last week.
  • It tells you the answer before you ask the question.
  • You reply if you want to go deeper.
  • You never forget, because it never forgets.

60 seconds to read. 2 minutes for the question. The rest of your morning is for making cool sh*t.

Set up in 5 minutes. Get your first brief tomorrow.

Text your number to Stryder.

We start a conversation. Tell us about your business, your goals, your challenges. This builds your strategy artifact.

Forward your report emails.

Shopify, Klaviyo, GA4, Stripe, Meta Ads. Stryder reads them and extracts what matters. One-time setup, continuous data.

Open your texts every morning.

Your brief arrives. Reply to go deeper. Ask any business question. The system learns what you care about and adapts.

What changes when you have clarity.

Know what to do next.

Every morning: a branded data card with your key metric, then four to five texts breaking down the lead insight, the depth, the numbers, what your competitors moved overnight, and a question to sharpen your next move. One read at coffee and you have a plan.

Strategy that adapts to your business.

Stryder maintains a living strategy artifact: your positioning, pricing, product priorities, brand story. It evolves as your data changes and you make decisions. Grounded in your numbers, not generic advice.

Intelligence that gets smarter about you.

The learning loop tracks what you act on, what you ignore, and what works. Over time, your briefs get more relevant, your recommendations get more specific. The system earns its keep every day.

Patrick Healy, founder of Stryder

Built by a founder who needed it first.

I am Patrick. I have spent the last five years building digital products at Iron Mountain, ServiceNow, and TakeUp. Before that, a decade designing physical ones. The Tortuga Outbreaker has been Wirecutter's #1-rated carry-on for four years running.

Stryder is its own first customer. The brief you get is the one I read every morning.

If the product stops being useful to me, you will see the product change. I will write the change-log post the same day.

Pick the conversation room you need.

Every tier gets every integration. Depth is the dial, not access. Conversation Packs at $20 for 25 whenever you hit the floor. Stryder never throttles. $0 for 7 days, card on file.

Starter

30 conversations a month. Light competitive view. For founders building their first business.

$79
per month
Start free trial
Pro

250 conversations a month. Full competitive view. For operators running a real business.

$249
per month
Start free trial

Compare plans in detail

Your first brief arrives tomorrow.

No app to download. No dashboard to learn. Just text.

Start Your Free Trial
Start Free Trial