Blog
Strategy, pricing, and growth for solo founders building product businesses.
You Are Not Bad at Running Your Business. You Are Drowning in Decisions.
Decision fatigue is the silent killer of solo businesses. It is not about working harder. It is about seeing clearly enough to know which decisions actually matter today.
What If You Woke Up Knowing Exactly What to Do Today?
Every morning, a branded data card and four to five texts arrive: the lead insight, the depth, the numbers, and a question. Here is what a real brief looks like.
5 Numbers That Tell You If Your Business Is Healthy
Most founders track revenue. Smart founders track the five leading indicators that predict whether revenue will be higher or lower 30 days from now.
What a $5,000 Strategy Consultant Gives You (And What They Cannot)
Consultants deliver a point-in-time opinion. Your business changes daily. The gap between what you paid for and what you need is where most founders get stuck.
How to Decide What to Work On When Everything Feels Urgent
Most prioritization frameworks assume you have a team. Solo founders need a different approach. One question cuts through the noise better than any matrix.
The DTC Founder's Stryder: Pricing, Channels, and Competitive Moves
Your competitor just dropped prices 15%. Your ad costs went up. Your email conversion dipped. Three real scenarios and how to think through each one.